Grammarly is a freemium “writing enhancement” tool. Grammarly was founded in 2009 by Alex Shevchenko and Max Lytvyn. However, there is one company that is attempting to cure the poor grammar epidemic. Even highly intelligent people may use “your” when they should have used “you’re.” You see it all the time, and it doesn’t seem like things are getting any better. The vast majority of our population has atrocious grammar. The fact of the matter is that poor writing and grammar is an epidemic. There is even a derogatory term for them: Many people are quick to assume that someone is incompetent or lazy if they spot a grammar or spelling mistake. For this case, it encourages them to visit their website and get additional details.We live in a very judgmental society, especially when it comes to proper grammar and spelling. It connects to the audience to let them know what to do to get the product. This call to action makes the visitors become informed. More importantly, the contact information is also visible. Also, this ad is well defined and thought. It gives the consumer an incentive to take action and buy the product. The adverts have a solid call to action to cause great results. The images are responsive to the client’s website to increase web conversion. The visual ad compels the ad copy, headline, and entire message. The picture carries weight by speaking more than a thousand words. One of the things that clients look on an advert is the visuals. The ad has visuals that enhance engagement when placing the advert on several platforms such as Facebook. It does not have unnecessary jargon, which does not contribute to effective communication concerning the advert. The copy has a concise and creative approach with compelling and relevant content. The copy is great because it has easy-to-read text and aids your understanding of the benefits that it carries. Grammarly always has a well-written copy to compel the audience to take action. What Makes the Grammarly ad good? 1. Well-Written Copy It is a place where you can showcase your marketing skills and the benefits of the products to encourage the audience to discover more about them. The good use of proofreading is what makes Grammarly not a cheating tool but a good platform to help students write better essays. The paragraph has a piece of teaser information that makes the readers want to find out more. This case encourages the clients to visit the site and get additional information concerning the details. One of the key reasons why the designer placed it is to encourage a sense of urgency.įurthermore, this call to action instructs the customers what steps they should take to buy the item. The call to action appears at the end of the advert. The ad has a call to action, which is a great strategy to encourage potential customers to act on the given information. For this case, Grammarly used a green color as its preferred color theme for their logo. More importantly, it has identifiable color themes. The logo fits the scale of the advert, and it is also clear. The ad has the logo of the product to grab the consumer’s interest. The ads list some of the benefits that the user will encounter while using the Grammarly product.įor example, it promises to eliminate plagiarism in your work to make it an original work.Īll these are the benefits that make Grammarly Premium worth it and make sense when you pay the subscription. One of the benefits is it improves your writing to land your skills into professional status. The ad promises affordability, quality, and convenience status. Since many consumers buy due to the benefits of the product, the Grammarly ad has similar content. In addition, it outlines why a client should care enough to go through it. The text is small and offers more insight into the product that you are trying to sell. The headline addresses the concerns and the interests of the consumers. More importantly, it makes a promise to the audience as it gives a hint of what to expect as you continue to read. In the same vein, this headline few words of the text, straight to the point. This headline appears at the top of the advert to attract the attention of the consumers. One of the major aspects of Grammarly advertisements is having a catchy headline. At a glance, one will see the following characters in the Grammarly ads: 1. You will find them on many websites, magazines, and newspapers. Grammarly serves to inform, remind and persuade the current potential customers concerning the brand.
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